Business cycle dating committee national bureau Teen cams


18-Feb-2020 22:51

business cycle dating committee national bureau-25

speed dating in huntsville alabama

In this study, we review the growing marketing literature on how to attenuate or amplify the impact of BC fluctuations.Our discussion focuses on three key aspects: (1) the scope of, and insights from, existing BC research in marketing, (2) advancements in the methods to study various BC phenomena in marketing, and (3) some emerging trends that offer new challenges and opportunities for future BC research in marketing.But unlike macro-economists’ focus on the aggregate impact on entire industries and countries, marketing researchers have also been intrigued by the observation that not all firms (or brands) are affected to the same extent, nor react similarly, when faced with an economic contraction or expansion.In 2009, Reckitt Benckiser, a medium-sized British Consumer Packaged Goods (CPG) firm, reported a 14% increase in profits and an 8% increase in sales, while most of its competitors were down by more than 10% in profits ().The aim of this article is to review existing research on BCs in marketing, and to point out where additional research is called for.Our discussion focuses on three key areas: (1) the scope of, and insights from, existing BC research in marketing, (2) advancements in the methods to study various BC phenomena in marketing, and (3) some emerging trends that offer new challenges and opportunities for future BC research in marketing.), let alone at the firm or brand level, entity aggregations often studied in marketing.

business cycle dating committee national bureau-5

Chat humalition

Although short-term price and advertising elasticities do not change over the BC, long-term elasticities do.Performance rewards of R&D and advertising are contingent on the industry, and differ across B2B vs. Advertising and R&D are more effective in contractions than in expansions.



We are also working on a "Report" feature that will let you report bad users easily.… continue reading »


Read more