Dating sites for lonely men
Alex Durrant, who runs the dating app Jig Talk, believes dating apps shift their priority when they move from a growth mindset to a focus on revenue.
“In the early stages, when there are high growth periods,” Durrant says, “dating apps need to work; they need a real positive impact in the early stage.
But it can also shorten the loyalty of the customer: if you find a suitable match, you are likely to leave the market.
“It feels like there’s no excuse – it’s all there.” George has been single for 18 months, but feels drawn to dating apps despite the joy single life has brought him.Sure, it would be more efficient and it would bring potential matches together more quickly. Variable rewards are part of a greater, and somewhat, paradoxical mission – not necessarily to find you a perfect match, but to keep you on the app. Tinder’s free service, for instance, explicitly restricts the number of likes a user can give out each day without paying for more. Results from an experiment conducted last year by communication scientists Cédric Courtois and Elisabeth Timmermans suggest that Tinder’s non-paying users don’t necessarily create more matches or see more attractive profiles when they engage in more swipe activity (the number of likes a user gives, weighted by the number of profiles they see).Tinder, the paper argues, seems to deliberately limit further communication by preventing attractive profiles and liked profiles from running out too soon.In this ecosystem, do dating apps really want us to find love?
The possibilities for finding your perfect match certainly seem endless.
Unlike a typical app whose effective performance increases customer loyalty and lengthens the customer’s time on the app, dating apps face a trade-off.