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Company or other organisation purchasing commercial airtime on television for promotional purposes.
An organisation acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service or idea.
Or, it may refer to the average amount of time (typically minutes per hour) during the day/daypart in which viewers are exposed to advertising spots.
(see also Promotional Clutter) A unit interval (e.g.
Request for an advertisement coming directly from a users browser, as recorded by the ad server.
Web server that stores and delivers online advertising to visitors at a Web site.
Ability of a service provider to signal from the headend or hub to a specified subscriber.Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates.