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The two events I attended were near max capacity, a testament to Meric and Triebel’s deft word-of-mouth marketing.(To date, Ivy Connect says they haven’t spent a dollar on paid advertising.When presented the opportunity to join Ivy Connect — a “private community” comprised of New York City’s “most inspiring” “like-minded” young people, according to Meric — I was intrigued.I wanted to see if I could ingratiate myself with people who consider themselves the better class of Manhattan.I will not be renewing my membership because the second person I met up with through BM has proved to be my perfect match. Thank you for working way above the level of my expectations!I was lured in by the cracking profile of someone who has subsequently remarketed himself to me as a mediocre dullard. I didn't need it, however, as I had already received a Valentine from the wonderful man whom I met through Blues Match and with whom I am still head over heels in love.Whereas most social networks try to amp up user numbers with free services that will later be monetized (usually through advertising), Ivy Connect hand-picks members and charges them dues.Applicants are approved by Ivy Connect’s five-person membership committee and then pay each month or 0 each year.
Thank you for playing your part in bringing us together.
(I was given the -per-month “recent graduate” discount.) Despite its private-club-level selection process, Ivy Connect has a laudable goal: To help create relationships that exist IRL as opposed to online.
Ivy Connect’s accommodations — hotel discounts, professional networking events and free drinks at the company’s bi-monthly members and plus-ones-only cocktail parties — are all geared to this end.
“What we thought was to bring a community feeling to big cities like this — almost create a campus-type of environment.” Meric and Triebel also said that Ivy Connect doesn’t have an Ivy barrier for membership.
Despite the “Ivy” branding, the only actual requirements are intellectual curiosity and passion.I was more curious, though, to see if Ivy Connect could deliver on its promise of helping me establish genuine personal connections with people from a smattering of professional and socioeconomic backgrounds. In just a year and a half, Ivy Connect has grown from fairly elitist dating startup — then called Ivy Date — to elitist lifestyle service with approximately 3,000 members and another 1,000 on the waiting list.