Vancouver dating scene why is it so hard to score
The original testbeds for Happn were Paris, London and Berlin, and the app's success in all three cities proved to him that it could scale internationally.
However, location-based dating apps have not been without their controversies.
However, Mr Rappaport said he regrets making men pay for charms and not women. I did that in the beginning because it was the way everyone was doing it – men pay; it’s the French way of life," he said. I would love to change it, because if we are talking about equality between men and women, it shouldn’t be like that.
Now we will not do it, because when you have a model it is very difficult to change it, but I would love to change it, believe me." At the moment, charms paid for by men are Happn's only source of revenue, but from January 2016, it plans to introduce native advertising, which will take advantage of the company's location data.
Happn, which launched in Paris in early 2014, claims to have 6.5m members worldwide – 700,000 of which are in the UK.
For example, Tinder recently came under fire for its "ageist" pricing policy, after it announced that over-28s would have to pay £14.99 a month for its premium service, while under-28s will only be charged £3.99 a month.
The company has already been working with car company Fiat on an advertising campaign, which Mr Rappaport said would not disturb the user experience.